Mashing is a powerful concept that can help you stand out in your marketplace and be really unique.
Mashing is 2 ideas “mashed” together to create a new concept. This idea was taught to me by Marshall Thurber.
Mashing of ideas is all around us – think about the Stand up paddle board – the idea of a canoe and a surfboard combined. Think about the snowboard, air B&B, Uber – all a combination of concepts.
So, how can you Mash?
Look at your customer base and ask yourself – “what are they doing that is great”
Look at different company offerings and ask yourself the same question.
And then ask yourself – what if I combined those two great ideas to create a completely new offer?
We did this when I created a new business called the Podiatry Hive.
We combined 4 ideas to form a unique offering for Podiatrists.
- Training on how to run a better business
- Buyers Group – for leverage and better cost savings
- Document Downloads – similar to a franchise concept
- Online community – so businesses could share problems and solutions.
And this is how you create a BLUE OCEAN. If you have read the book BLUE OCEAN STRATEGY, you will know that a RED OCEAN is very competitive – like sharks competing in a feeding frenzy for the same fish. But when you operate in the BLUE OCEAN, you are not competing with anyone and have the market to yourself
This is a powerful way to create something fresh and new and make your business unique.
PS: Learn more about my mastermind here: http://andrewroberts.com.au/mastermind
PPS: This is a great book to read.